The Goals view shows conversions. Goals are set up during the Content Recommendations implementation.
A goal is a set of behaviors that you want someone to perform, such as filling out a form, requests for demos, downloading a resource, or viewing three pages on the Financial site. Use goals to understand visitor interests, based on how many visitors meet the goal's rules. If many people view pages that contain related topics, they may be very interested in a larger topic such as Retirement planning.
The New Conversions view shows the number of Conversions and Users Converted. The graph shows when conversions occur.
The Profile tab shows an aggregate view of topics and their relevance to the interest profilesA data representation of an individual's interests based on site activity, derived from the near real-time modeling of topics contained within the URLs that the individual visited. who converted on the goal.
Date labels are in dd/mm format.
Creating goals and tracking conversions
You can track conversions against a goalContent Recommendations: A set of behaviors that you want someone to perform, such as filling out a form, requests for demos, downloading a resource, or viewing three pages on the Financial site. This helps to determine how interested a visitor is in the content. The idea is that people who view three pages on a financial site may be very interested in, say, Retirement planning. by tracking a convert event.
The goal name must be less than 255 characters in length. If the goal does not already exist, it will be created.
For example, you could record a conversion against the 'Subscribed to Newsletter' goal:
_iaq.push(['goal', 'Subscribed to Newsletter']);