Creating a mobile-driven Web experience

Web traffic from mobile devices is accelerating. Making your website available to mobile users is not enough. Your website must deliver the same, consistent level of experience to your mobile visitors as you do for those who visit your website on their desktop to ensure that your consumers are accessing information, products, and services from your website.

Mobile applications require different, more compact navigational aids, and content must fit into a smaller footprint. Mobile websites need "tap to call" options to take advantage of cellular technology, a robust search, flexible menus, and quick access to content. Tables and figures may need to be adjusted or reconfigured to avoid unnecessary "pinching" and scrolling.