Optimizely Commerce

The Optimizely Digital Experience Platform contains many features to support you in your daily work. Depending on how your solution is set up, some features described in this documentation may not be available to you. Contact your system administrator to find out more. See Optimizely World for technical information.

Optimizely Commerce lets you create and deploy a flexible e-commerce website, combining powerful content management and display with advanced back-end web shop management.

Image: Commerce sample site

See Getting started to log in, access features and work with the Optimizely user interface.

Catalogs and products

Manage catalogsCommerce: a top-level container for catalog entries such as categories, products, and variants (SKUs)., product categories and productsCommerce: various forms of merchandise that you can display and purchase from the public site, including products, variations/SKUs, bundles, and packages. Also known as a catalog entry.. Catalogs are independent from each another. See Catalog features.


Use the Orders subsystem to monitor, track, change or create new orders, ship out items, ship to multiple addresses, and create returns or exchanges.


Optimizely Commerce automates your merchandising, so you can bring more targeted visitors to your website and turn them into customers.


Store customer records and track orders placed across multiple websites. See Customer management.

Pricing and promotions

You have control over promotions, from developing custom discounts to deciding when the campaign should go live.

Multi-site and language features

Create and deploy two or more localized e-commerce websites on a single Optimizely Commerce platform.

  • Control your product catalogs, customer data and local market data in a unified web interface.
  • Manage your content, products and regional settings for multiple markets with globalization support.
  • Service international customers with multiple language, payment, shipping, tax and currency options. For example, you can create custom promotions for specific markets to further drive sales, or enable regional origin or drop shipping to better support international operations.

Multi-channel e-commerce

Create content in one place and share and distribute it to multiple channels, such as mobile, social, email, and on the e-commerce website.

  • Create targeted campaigns by offering a special promotion code to anyone who likes your Facebook page or scans a QR code in a mobile campaign.
  • Add new channels for future use.


Optimizely Commerce gives you total control over who can access your e-commerce website back-end so that only authorized users can modify your website or view customer data.


Marketers and merchandisers work from the editorial interface to create and update content.

Administration and configuration

You can manage e-commerce administrative and configuration tasks.

  • Set up shipping and payment gateways, default language, currency, units, tax configuration, and search.
  • Manage common website administrative tasks such as setting access rights for web pages in the page tree and block folder structure, management of scheduled jobs, and language settings.