What's new?

This user guide describes functionality available in the latest release of a standard implementation of the Optimizely platform software and services. New features are continuously made available. See Optimizely updates.

Due to frequent feature releases, this user guide may describe functionality that is not yet available to you. Contact your system administrator for information about products and versions in your Optimizely implementation.

This release of the Optimizely User Guide describes features available in Optimizely as of 2021-09-16. See release notes (below) for update history. See Archived documentation for previously released user guides and for older release notes.

Release notes 2021

Released Area Features and updates
2021-09-09 Campaign You can now merge mailing content from different campaigns into a new campaign. See Merge content.
2021-09-02 Campaign When importing recipients, you can now merge the contents of recipient list fields of type "String" and "Text". You can either append or prepend the content or replace the old content with the new one. (update 376)
2021-08-12 Marketing automation connectors The configuration settings screen of the Microsoft Dynamics CRM connector was updated.
2021-08-02 Campaign The redesigned user interface has been released. Optimizely Campaign screenshots in the user guide have been updated. See Start page.
2021-07-22 Marketing automation connectors The Pardot connector has a breaking change when you upgrade to version 6. The configuration screen has new fields to create new connectors. Configurations made with older versions of the Pardot connector will no longer work.
2021-07-20 Campaign You can now create webhooks for the unsubscribe event. (update 373)
2021-07-13 Email Product Recommendations New strategy: Recommendations from categories of purchased products (last 365 days)
2021-06-24 Campaign If you use the coupon system, you can now optionally create QR codes. You can also use field functions to generate QR codes that refer to specific recipient list fields. (update 371)
2021-06-17 Campaign See Deliverability basics for information about the BIMI email authentication standard.
2021-06-14 B2B Commerce Spire roles documented.
2021-06-09 B2B Commerce Adyen payment gateway plug-in documented.
2021-05-27 Marketing automation connectors Fields were added to the Acoustic (Silverpop) Connector setting screen to include database lists. (update 368)
2021-05-13 Campaign In Deep Analytics, you can use separate groupings for the name and ID of mailings, recipient lists, and clients. See Groupings. (update 366)
2021-04-29 Triggered Messages A new feature was added to the Targeted Discount daily trigger to enable the trigger to fire if products were added to a basket but not purchased within the last 30 days.
2021-04-22 Campaign You can now create webhooks for the bounce event. (update 364)

See Deliverability basics for information about list bombing and learn how to recognize these cyberattacks and protect yourself.

2021-04-15 Campaign See Deliverability basics for a glossary of the most important terms related to deliverability.
2021-03-31 Campaign The beta phase of the webhook feature has been expired. You can now create webhooks for the sent event and optionally submit the Basic HTTP Authentication header. You can also verify and update webhooks via REST API. See Webhooks. (update 362)

You can now display background images in grouping paragraphs and sidebars in the mobile newsletter version. You can also automatically stretch or crop the image to fill the entire paragraph area. See Grouping paragraph. (update 362)

The beta phase of the A/B tests for transactional mails feature has been expired. This feature is now available for all users on request.

2021-03-25 Visitor Intelligence Visitor Intelligence now comes with a set of built-in filter definitions. It is also possible to add time and occurrence filters to segments to further limit matching profiles. See Creating a segment based on filter definition. (update 360)
2021-03-25 Campaign In the Optimizely Campaign start menu under Scheduled jobs, you can find an overview of the scheduled jobs configured in your client. (update 360)

If you use the coupon system, you can generate bar codes based on the values of your recipient list fields via field functions.

2021-02-18 Campaign In the Marketing Automation's Advanced node, you can specify which recipients are passing through the Marketing Automation campaign at which time. You can now define even more precisely when Optimizely Campaign should check the criteria. For example, if you set the interval to Every 2 months, each 1st from 14:00, Optimizely Campaign checks the criteria on the first day of every second month at 14:00. (update 355)
2021-02-04 Campaign If you use the recipient list management, you can now change the field name of recipient list fields. See Editing recipient list fields. (update 352)
2021-01-21 B2B Commerce The end user documentation for B2B Commerce and Optimizely PIM has now been integrated in this user guide. See sections Optimizely B2B Commerce and Optimizely PIM.
2021-01-21 CMS Edit and publish blocks in a quick edit view, which lets you edit relevant block properties without leaving the current context. (update 350)

Image: Quick edit view

2021-01-21 Commerce Customer service representatives can create notes associated with carts, orders, and subscriptions (update 349).
2021-01-21 Personalization
2021-01-21 Campaign You can now run A/B tests for transactional mails to send different variants of a transactional mail and check which variant performs better.

Archived documentation

If your Optimizely implementation is not on the latest version, you can access previous versions of the Optimizely User Guide under Archived documentation.